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Nascar Demographics
· A massive, loyal fan base - 75 million people or one in three US adults are NASCAR fans

· NASCAR is the number-two sport on television in the US and is broadcast in over 100 countries in 21 languages.

· In 2003, 17 of the top 20 attended sporting events in the US were NASCAR events

· Over $2 billion in licensed product sales annually, making NASCAR a consistent performer among all major sports.

· Consumers who look for NASCAR licensed product - 83% are asking for more from retailers they frequent.

· NASCAR fans are three times as likely to try and purchase NASCAR sponsor's products and services.

Click here to request the latest 2008 demographic report.

 


The Power of the Nascar Brand

Fans see NASCAR licensed products as money well spent.
89%
When I see a NASCAR logo on something, I know it will be a quality product.
 
82%
NASCAR-related products are always good value for the money.
 
66%
I don't mind paying more for a NASCAR product.

 

Fans show loyalty through NASCAR
licensed products.
72%
I buy NASCAR-related products because I am a fan of a specific driver.
 
72%
If I see a NASCAR logo on something, I am much more likely to buy it than I am to buy a similar product that is not NASCAR-related.
 
56%
I buy NASCAR and driver-related products so that my money helps keep my favorite drivers on the track.
 
53%
Collecting NASCAR memorabilia is very important to me.

 

 


A Broad and Dedicated Fan Base

Gender Distribution
60%
Male.
 
40%
Female.

 

Family Statistics
36%
% of Families with kids under 18

 

Age Distribution
Age
U.S. Pop.
NASCAR Fans
Index
18-34
32%
32%
100
35-44
21%
26%
124
45+
47%
43%
91

 

Income Distribution
Age
U.S. Pop.
NASCAR Fans
Index
$30-50k
22%
29%
132
$50-75k
18%
22%
122
$75-100k
12%
12%
100
$100k +
9%
8%
89

 

Regional Distribution
Age
U.S. Pop.
NASCAR Fans
Index
Northeast
20%
20%
100
Midwest
23%
24%
104
South
35%
38%
109
West
21%
19%
90

 

Ethnic Diversity
1999
2002
Trend
% of NASCAR fan base (18+) who are Hispanic
7.0%
8.6%
+23%
% of NASCAR fan base (18+) who are African American
6.9%
8.9%
+29%

 

Watch our current video of Products
and Promotions
:

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Why NASCAR Sponsorship?

• Being able to use NASCAR and the #1 driver on your advertising literature will give you a tremendous amount of clout in your industry.

• NASCAR more than any other sport creates a tremendous amount of emotion for the fans and it's sponsors. It is impossible to attend a race without being overwhelmed.

• NASCAR fans are very aware of who sponsors their sport. Second, they have a strong tendency to purchase the products of sponsoring companies. There is an extraordinary level of awareness. (Performance Research RaceStat)

• The NASCAR fan also has a higher level of trust toward race sponsor's products. The emotional bond between the NASCAR fan and sponsor is unlike any other sport in the world.

• The growth potential is huge. NASCAR Online generates 22 million hits among 500,000 different users each week.

• The France family philosophy is built on integrity. With all the abuses in professional sports today, NASCAR and the drivers don't distance themselves from the fans. They are more accessible than any other sport. They have not lost their humble beginnings.